Social media/commerce in A grade academic IS journals - review from 2008 - 2011

posted Jan 20, 2012, 6:08 PM by Debashish Mandal   [ updated Jan 25, 2012, 6:01 PM ]
Communications of the Association for Information Systems
Summary of a conference related to the use of technology in education. (No access)
A TAM prospective of adopters and non adopters of social media network. (No access)

Computers in Human Behavior
Quantitative survey. Personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter.
Having too many or too few connections results in lower judgments of expertise and trustworthiness. Having a narrow gap between the number of followers and follows also led to increased judgments of competence.
The Five Factor Model of personality has been used to investigate the role of psychological factors in influencing an individual’s use of technology platforms, such as Facebook.
Facebook users tend to be more extraverted and narcissistic, but less conscientious and socially lonely, than nonusers. Furthermore, frequency of Facebook use and preferences for specific features were also shown to vary as a result of certain characteristics, such as neuroticism, loneliness, shyness and narcissism.
Those who spent more time on SNS were more likely to be multitaskers. Additionally, those who spent more time on SNS also spent more Internet time in general, more online time for study/work and more time in surfing the Web with no specific purpose. 

A strong connection was found between personality and Facebook behavior.
Perceived ease of use was not a significant predictor of perceived usefulness. negative relationships between age and Internet self-efficacy and the perceived quality of online community websites.
A common MUT model can help the Human–Computer Interaction community to better understand both the typical users and the diversification of media-usage patterns more qualitatively.
An extended theory of planned behavior and Big-Five personality framework are used. attitude, perceived pressure, neuroticism, and conscientiousness are significant predictors of an individual’s intention to provide an online review. 
Despite some expected trends regarding Extraversion and Openness to Experience, results indicated that personality factors were not as influential as previous literature would suggest.
People who are high in openness to new experience and high in neuroticism are likely to be bloggers.

Electronic Commerce Research and Applications
Special Issue on Social Commerce - Submission deadline 15th February 2012

Electronic Markets
Business engagement on Twitter: a path analysis
Business engagement on Twitter relates directly to consumers’ engagement with online word-of-mouth communication. 

Information Technology & People
An interesting interpretive study identifying the use of social media by museums adopting frame theory as below. 
"Three organising frames for social media activity have been identified and will be used in the analysis namely, the Marketing Frame (promoting the “face” of an institution), the Inclusivity Frame (related to notions of real and online “community”) and the Collaborative Frame (perhaps the most problematic). Analysis of all three of these frames is underpinned by reference to the frame of the social media application itself; the forms of communication and assumptions that are fore-grounded in the medium. Whether that technological frame, as we might call it, is mastered, misunderstood or subjugated is key to analysing whether and if “frame alignment” is achievable, or even (always) desirable."
Thematic analysis of exploratory case study. 
The theory used for explanation is as below.
"In Goffman's (1959) classic work The Presentation of Self in Everyday Life, “actors” engage in “performances” in various “settings” for particular “audiences” in order to shape their “definition of the situation”. Performance is defined in this literature as “all the activity of a given participant on a given occasion which serves to influence in any way any of the other participants” (Goffman, 1959, p. 26). As Goffman puts it, “when an individual appears before others, his actions will influence the definition of the situation which they come to have” (p. 17). At the same time, the audience, as “the others”, also contributes to the definition of the situation. Thus, actors and audience jointly construct the situation they are in, as well as the situated identity of each other. According to Goffman (1959) “the others, however passive their role may seem to be, will themselves effectively project a definition of the situation by virtue of their response to the individual and by virtue of any lines of action they initiate to him” (p. 20)."
"Following Goffman's conceptualization of the self, our research approach was one that captured the views of different players (i.e. frontstage, backstage and audience). In particular, in this case the views of the site “administrators”, “bloggers” and “their audience” were captured. Espousing therefore Goffman's work strengthens the multidimensionality of our study."
Data has been collected by unstructured interview via email. Main data is from the blog also triggered by author initiated communication by way of comments elucidated by students as a part of their course work.
"Thematic analysis served as the analytical approach of the study (Braun and Clarke, 2006). According to this approach, researchers should identify, analyse and report “patterns (themes) within data” (p. 79). Guided by our research aim and objectives, the data from phase 1 were coded and categorized according to different interpretations of presence that were found in the study." 

A first of its type special issue which gives academic status to the phrase "Social Commerce." The introduction by Turban sets the research agenda with focus on adoption strategies, firm performance, social process and user behaviour. A comprehensive list of major activities in social commerce is provided under the broad categories of 
  1. Social media marketing
  2. Enterprise management
  3. Technology,support, integration
  4. Management and organization
 A quantitative survey based on (1) search behavior and purchase conversion and (2) the impact of UGC and electronic word of mouth (eWOM). The study examines the influence of these factors for predicting purchasing behaviour in social shopping communities. 
Survey based study. Engagement in social TV. Perceived sense of community, intrinsic enjoyment, and participation experience are major influencers. 
Empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user’s intention of future participation in social commerce.
This paper studies the effect of electronic word of mouth (eWOM) communication among a closed community of book readers
This study aims to explain the differences in behavioral loyalty that online retailers enjoy


The Electronic Journal of Communication
Communication Pedagogy in the Age of Social Media
A special issue on use of social media in education. The article by Platt (2010) provides a six point recommendation for adoption of blog in classroom as below:
  1. Provide students with relevant models of good blogs.
  2. Be prepared to provide technical support.
  3. Set up multiple feedback loops
  4. Craft assignments that encourage broader conversations.
  5. Consider both the positive and negative possibilities of public writing.
  6. Draw connections between the blogs and class discussion.
The six points can very well be customised for adoption of social media by business.
A special issue concentrating on investigating the relationship between social media and journalism. The investigations are based on case studies and some large-scale content analyses. The primary question which is also the concern of businesses is the quality of the relationships that news media form with people in social media. What is the quality of relationship that businesses form with their customers in social media?

Journal of Computer Information Systems
The study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass.

Journal of Organizational Computing and Electronic Commerce
This article reviews the opportunities provided by enterprise social networking and proposes using the fit-viability model to evaluate concerns related to the successful implementation of enterprise social networking.