Social media/commerce in B grade academic IS journals - review from 2008 - 2011

posted Jan 26, 2012, 3:41 PM by Debashish Mandal   [ updated Jan 26, 2012, 4:44 PM ]
Information Technology and Management
There is an increased use of social media and social networking sites by organizations that results in the form of passive or active, proactive or reactive, and tactical or strategic uses.
Reciprocity expectation was found to have a contradictory significant negative influence on infusion of wikis. Additionally, personal innovativeness in IT moderates the usage and infusion of wikis more so than for traditional knowledge management systems.