Social Media/Commerce in top academic IS Journals - Review from 2008-2011

posted Dec 26, 2011, 10:02 PM by Debashish Mandal   [ updated Jan 20, 2012, 6:06 PM ]
We seek to identify quality academic research in the area of businesses embracing social commerce.  We have reviewed articles on social media in the top academic IS Journals from 2008. The focus of the review is related to the process, method and continued use of social media tools. Further we also focused on articles which provide insight to application of social media tools to bring about a significant change in the business methods primarily interaction with customers.  The summary of the review is presented below journal-wise.

Theory applied:"The term ‘community of practice’ is difficult to define; however, Wenger (1998) offers a clear formulation. Wenger (1998, p. 72) indicates that CoPs can be identified because of a distinguished practice that is more salient than other attributes, such as activity, culture or structure. A CoP is not a network, team or group. It is different from a network because a CoP is not defined by established relationships. Likewise, it is defined neither by membership of a group nor by proximity. Instead, the source of coherence of a community is its practice. Wenger illustrates the concept through a community of claim processors in an insurance company, who, in addition to sharing a practice, are interested in improving their working conditions. While we do not claim that blog communities are CoPs – in the precise sense described by Wenger and his colleagues – we posit that they are communities defined and kept together by specific practices."
Methodology: Interpretive case study basedGathering data from the post archives in the blog website. stratified sampling approach (Miles & Huberman, 1994). organizing and coding the data.  qualitative data analysis tool called NVivo. Analysis of data NVivo - hermeneutic interpretation of the data (Taylor, 1971; Sanders, 1982

Journal of Information Technology
Special Issue on Social Networking
Five papers focused on individual use of social networks primarily why we disclose! The application of social networks for organizing social events and finally the importance of digital gifts. On the organisational side customer relationship management in online networks and knowledge sharing leading to learning in organisation have been explored. Besides some technical the political application has also been explored.

Journal of Management Information Systems
Chaos Theory as a Lens for Interpreting Blogging
What is it about: The nature and dynamics of blog traffic. Ref. to Global Financial Crisis.
Methodology: Interpretive but not clear. No research design. Poor structure. Data is blog post. Content analysis of blog post.
Theory applied: Chaos theory or chaotic systems thinking (CSt) gives an explanation of nonlinear systems that marks a fundamental change and strikes a better understanding of the balance between order and disorder.
Major finding: blog system exhibits a certain kind of deterministic order that enables short-term prediction but long-term forecasting is impossible  
What is it about: Investigating role of network externalities in corporate blog usage
Methodology: Positivist, data blog post. Quantity descriptive statistics used.
Theory applied:  Social influence model, network externalities 
Major finding: Individual characteristics such as age has major effect on blog usage. 
What is it about: Relation between box office income and online review of highly successful and obscure movies.
Methodology: Positivist. data online customer review.  descriptive statistics used. 
Theory applied: 
work extends prior theories of interpersonal (offline) product communication
Major finding: People of have tendency to review online on highly popular and also on obscure movies.

Journal of the Association for Information Systems
An Information Diffusion-Based Recommendation Framework for Micro-Blogging
What is it about: Twitter. How to extract important news from Twitter.
Methodology: Positivist. Data is tweets. Content analysis is of the same.
Theory applied:  Information Diffusion and Diffusion-Based Valuation Criteria. Inspired by the work of Krause, Leskovec, Guestrin, VanBriesen, and Faloutsos (2008) on outbreak detection in water distribution networks, we have developed a diffusion-based recommendation approach.
Major finding: Their recommended system works.

The Journal has made a call for paper titled Information Systems for Symbolic Action: Social Media and Beyond deadline 1st February 2012.
What is it about: Improvement in employee innovativeness by using and sharing social bookmarking system.
What is it about: Use of Wiki for the purpose of IS research.
Methodology: Descriptive experimental
Web 2.0 and Politics: The 2008 U.S. Presidential Election and an E-Politics Research Agenda  
Descriptive statics used to analyse web site hits and application of social media tools such as youtube, facebook and others.

Debashish Mandal,
Jan 5, 2012, 6:39 PM